Sunday, January 22, 2012

Cedar Fair's new marketing strategy: Thrills Connect

I'm very impressed by Cedar Fair's new marketing strategy thus far. They have hired a new company using "emotion over promotion." The new slogan is "Thrills Connect" and encourages family to visit the parks together and no movie or video games can replace the physical thrill of amusement park rides. The new president has the company headed in the right direction. Here's a few sample posters which I totally love:

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