Thursday, August 2, 2012

Books in Theme Park Stores

This post is a continuationof the conversation I was having with a colleague about theme park books. Until this conversation happened, I had never really thought about trying to get a book stocked inside a theme park store before. Outside of Disney, there’s only one type of book I recall seeing in a theme park shop and they all belong to the same “Images of America” series (Holiday World and HersheyPark). Disney has a few smaller sized books such as the “Imagineering field guides” and “Fnd the Hidden Mickeys” that were intended to be taken into the theme park with you. In my experience and travels I don’t think I’ve ever actually seen anyone reading a book at a park before. If you’re looking for something for guests to do while in the queue you’d be much better off developing some sort of interactive iPhone or iPad application.

But that doesn’t mean you shouldn’t try. The Columbus Zoo does have a few books in their gift shops but they’re mainly picture books. I would try to get something physical put together first before pitching the idea to a park. Based on the books I mentioned above, it seems most parks might be more willing to stock a book in their gift stores if the content were about their specific park or product (you think you’d find a book about HersheyPark inside Cedar Point? Yeah, right).

What do you think? Have you ever seen anyone reading a book in a theme park? Are there any specific park stores which come to mind that stock a variety of books? I would love to hear your feedback!

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