Sunday, April 10, 2011
Thursday, April 7, 2011
Disney’s Show Mechanical Engineering Department
What is the Show Mechanical Engineering department at Walt Disney Imagineering and what do they do?
Show Mechanical Engineering is the department responsible for designing new mechanisms for Disney Parks and Resorts both domestic and international. Their projects are quite varied, from small animated props to large pieces of show action equipment which may convey a one ton mass rapidly through the show scene.
As an example, previous projects have included the rolling ball and snake in the Indiana Jones attraction at Disneyland and the mammoth Yeti in Expedition Everest at Walt Disney World's Animal Kingdom. We interface daily with other Imagineers in creative, project management, special effects, facilities, and other engineering disciplines.
Friday, March 18, 2011
Demon Drop K'nex Recreation
Wednesday, March 2, 2011
Roller Coaster Tycoon 4 Under Development
What would I like to see in Roller Coaster Tycoon 4? I'd like to see the game return to its roots. RCT2 was the best of the series, so I'd like the game to revert back to that format. Basically, just take the same RCT2 game and add more stuff. More flexibility with custom layouts, better landscaping shaping and forming tools, more rides, shops, and theme elements. What do you think?
How to Design a Roller Coaster
Update 7/12/12: A new website has popped which you can follow to get all the latest information on the RollerCoaster Tycoon 4 release date.
Monday, February 28, 2011
Best Kept Industry Secret
I will let you in on another piece of information. Nearly all of the engineers I talked to expect new employees to have at least six months of actually working at and amusement park under their belt, especially working hands on with rides. Oh, and Disney expects students applying for internships to have at least a 3.0 GPA. I hope that helps some of you young engineering out there looking to get into the amusement park industry.
Monday, February 21, 2011
Wish Upon a Star
In (the Spring of) 1955, a letter arrived on Walt's desk from a woman in Tennessee. She and her family were faithful watchers of Disney's weekly television show, on which Walt had recently been describing his plans for Disneyland. Like millions of other youngsters, her 11-year-old son voiced the hope that he could one day visit the park. But Disneyland would not open for some months, and the boy no longer had the time. He was the victim of leukemia. Was there some way, his mother asked, that his dream could come true.
Walt at once made the arrangements. On a Saturday morning, weeks before the official opening of the park, the family arrived. Main Street and the central plaza were still unpaved, the landscaping was still underway, and the ... train, which was to circle the area, was still in the shed unpainted. But Walt ordered the locomotive and coal car out anyway. The boy climbed in and Walt took the throttle.
For two full hours they rode the train, backing and switching along the completed portion of the track. At one point a member of Disney's staff saw the train halt far off on the skyline. Walt's left arm was tight around the child's shoulder, his right was gesturing into the distance. Across the underdeveloped acres, Walt's ideas were dancing like will-o'-the-wisps, as he talked of things unrealized on any drawing board -- Rainbow Caverns, Tom Sawyer's Island, the Haunted Mansion.
Walt had chosen to share these dreams with a child who could never see them come true. But those who had seen him act out every role in "Snow White" knew that the visions that he was sketching for the boy were just as vivid as the real things would ever be. This is how (Walt's) friends remember him, the dreamer, the spinner of enchantment, in whose heart and mind there always lived the magical world of childhood.
Hard Rock Woes
To give you a little background, Hard Rock Park is branded just like the restaurant/hotel chain in terms of theme, except here it is executed on a 140 acre, $400 million dollar amusement park. The star attraction is the B&M sitdown looping coaster "Led Zeppelin: The Ride," a steel machine that is set to the music of Led Zeppelin's "Whole Lotta Love". The park features six "rock environs" celebrating rock's culture, lifestyle, legends and irreverence. There's a dark ride called "The Trip" and the theme is, you guessed it, doing drugs and getting high. At an amusement park. Intended for families. Another notable ride is Maximum RPM, the first roller coaster to utilize a Ferris wheel type lift system and karaoke queue line.
Located in Myrtle Beach, South Carolina, the park opened its doors for the first time this past spring with high attendance expectations: 3 million projected the first year. That didn't happen. Not even close. Poor planing did this park in. The rides had surprising low capacity (not that that's mattered thus far). The lack of a proper water ride was a big mistake. They had a water play structure with a dumping bucket that you find at most water parks, which was a stupid choice to put into a dry rides park. And the ticket pricing was probably too high for what the park had to offer.
That is one of the major problems of this park. The pricing versus the perception. Visitors go expecting a bunch of kick-ass rides and leave disappointed and feeling ripped off. There are a few good rides but not a lot of them, and the park is definitely lacking attractions the entire family can enjoy together. HRP is an amusement park but it's focused on the whole "experience" and it's not just about "the rides." The question is how do you market that?
HRP must have had some amount of operating capital or they would've closed in June. I'm guessing the original game plan was that they hoped to make enough money to operate year-round, even if it was at a net-loss for the first few years. It would seem to me that marketing would be even more important than any one attraction, so I wonder why the plan didn't include one less big attraction and a boat load of cash to sell the park to the world. What probably really happened is that they spent way too much operating the park and made way too little, a bad combination of poor marketing and a perfect storm of economic suckage.
Many people compare Hard Rock's situation to that of the now defunct Wild West World in that a brand new amusement park that opened has financial difficulties right from the start and closes soon after. The major difference is Wild West World was some guy who decided to build an amusement park without a proper business plan. He mortgaged his house and hoped people would come to his park. At least Hard Rock Park has investors.
Hard Rock Park is not going anywhere anytime soon. They just need to make some changes in order to be a viable entertainment option in their market, but it could work if the right balance of price vs. product is reached (see Profit-maximizing blog for more). This park has a lot of potential, it's in a great location where families are already going for vacation, and I think there is too much invested for it to go away. I hope they'll get their act together next year.